Primo Launches More Environmentally-Friendly Bottled Water in Time for Earth Day 2008.
(PRNewsFoto/Primo) WINSTON SALEM, NC UNITED STATES
Innovative Single-Serve Bottles Made from Plants, Not Crude Oil
WINSTON SALEM, N.C., April 7, 2008 /PRNewswire/
This Earth Day, busy
consumers will be able to enjoy the convenience of bottled water while
reducing their impact on the planet with Primo water, a great-tasting water
in a more environmentally-friendly, single serve bottle. Traditional water
bottles are made from crude oil, a non-renewable resource.
The Primo bottle
is different from all other water bottles sold in the U.S. because it is
made from plants, a natural, renewable resource grown on American soil.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080407/NYM007A )
Plastic water bottles are created from PET (polyethylene
terephthalate), a petroleum-based plastic derived from limited and
depleting reserves of crude oil and natural gas.
These fossil fuels take
millions of years to regenerate. Primo is unique and more
environmentally-friendly because it is made from Ingeo(TM) natural plastic,
the world's first and only performance plastic made from 100% annually
renewable-resources
1) This plastic is also commonly known by its generic
name, PLA (polylactide). Primo water bottles are as durable as other water
bottles, but because they are manufactured from an annually-renewable
resource, they have less impact on the environment than other plastic
bottles. In fact, if all plastic PET bottles made from crude oil sold today
in the U.S. were instead made from Ingeo(TM) natural plastic, Americans
would save the equivalent of a billion gallons of gas each year.
(2)
Consumers will not only enjoy Primo for its environmental benefits, but
also for its great taste. In blind taste tests conducted at the end of 2007
across the U.S., three out of four consumers preferred Primo over the
leading spring water and four out of five preferred Primo over tap
water.
(3) In fact, Primo water was enjoyed at the MusiCares(R) Person of
the Year event, on the red carpet and in the green room of the first
"green" GRAMMY awards ceremony held in Los Angeles on February 10th.
"We're proud to bring consumers a more environmentally-friendly bottled
water," said Billy Prim, CEO of Primo Water Corporation. "Not only does
Primo give consumers the great taste, convenience, everyday price value and
availability that they've been looking for in a bottled water, it also
helps them to leave a better world for their children."
"With Primo, consumers have told us they feel good twice; once for
promoting their own health by drinking more water and avoiding sugar, and
twice, for helping to preserve the precious and depleting resources of our
planet," said Dave Burke, President and COO of Primo To Go.
Primo will be sold in a multipack of eighteen 16.9 oz. bottles and will
be available nationally this spring in select leading retailers, including
all Kroger stores in April. Suggested retail price is $4.99.
About Primo Water Corporation
Primo Water Corporation, a privately-held company based in
Winston-Salem, North Carolina, manufactures, markets, and services mineral
enhanced bottled water that meets both the convenience consumers seek and
the environmental benefits they desire. Today, three product lines make up
Primo Water Corporation's portfolio. The first, introduced in June of 2005,
offers three- and five-gallon Zero Waste bottles and an exchange program
that rewards consumers for recycling their bottles for refills.
The second,
launched in April of 2008, is a new line of Energy Star rated and stylish
water coolers. And the third is a single-serve bottled water, in a
more-environmentally-friendly bottle made from plants, not crude oil.
According to blind taste tests, three out of four consumers prefer Primo
over the leading spring water and four out of five prefer Primo over tap
water. To learn more, visit http://www.primowater.com.
